THE THIRD instalment of that juggernaut of a franchise Transformers rolls into the cinemas this weekend but it seems that most people will be rolling their eyes rather than rolling into their seats.
The first film was lively despite the heavy commercialism but then the second instalment just dragged, and dragged like a clunky tractor making its way down a country road in Wales.
So after Shia LeBoeuf admitted that they had “dropped the ball” there was the chance maybe they would correct their mistakes.
It now seems like they have only repeated them.
But should anyone really care?
After all, it’s just yet another blockbuster, yet another film franchise that will have its core fan base so won’t care whether it is good, bad or indifferent.
I think most people are fed up with the Transformer series for various reasons but yet again style has managed to power over substance, and people are beginning to get fed up.
Huge clunking robots whacking ten tons of steel out of each other; salacious imagery; tired clichés; rapid-fire imagery – all these problems add up.
Michael Bay has always been a fan of machine-gun speed editing –and, like MTV, it is something he has made his name on.
But whereas MTV can thrive on the 30 minute shows it creates by using style over substance, movies can’t.
Anyone who sits through more than 60 minutes of frenetic action would inevitably begin to feel like their brain has melted.
But Transformers fall down again because it throws in the clichés which only add to the audience’s frustration.
Beyond all of this it is hard for many mature audiences to feel any empathy for a bratty nerd who complains about his girlfriend. And his super-duper car.
It is hard for most adults to warm to the MTV style, especially when it is aimed at teenagers who prefer style over substance anyway.
Should we be preachy if teenagers get their kicks from the Tranformers franchise?
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